SBIT unveils new logo

Subic Bay International Terminals (SBITC) has officially launched its redesigned logo, which represents the Company’s rebirth and re-emergence into a stronger and more committed Filipino-centered service provider. 

During the initial discussions for the redesign, SBITC President Roberto Locsin stressed that the new logo should embody the values that SBITC stand for as well as its evolution over the years. 

“The red and yellow stripes represent the colors of the Philippines flag, a reminder of our proud heritage as Filipinos as well as our duty and role in nation building. At SBITC, we put the Filipino people first, above, and beyond business,” explained Mr. Locsin.

He added: “At the same time, we have a duty to give back to our Zambales community and the people who tirelessly work with us every single day. We will continue to do our best to uplift the community, introduce innovations, and improve their overall way of life. This commitment is represented by the dark blue stripe, which is also the dominant color of the Zambales provincial seal.” 

With the new logo representing the Company, SBITC will continue to march forth with renewed passion and a bigger vision while staying true to its core values and culture.